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WE HELP BRANDS CONNECT WITH AUDIENCES

AND CREATE MOVING COMMUNICATION

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TCS Summit 2017 Madrid

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The TCS Summit Europe is an exclusive, invite-only conference that has now emerged as Europe’s premier conference for senior leaders. This year’s edition of the TCS Summit Europe took place in Madrid between 13th and 15th September at the Westin Palace Hotel.

The two-day conference brings together 350+ top executives (CXOs, Chairmen, Board Members, and Senior Management Executives) from 130 companies across Europe.

To discuss how organizations are embracing and adopting automation, robotics, analytics and artificial intelligence.

Senior politicians including former VP of the European commission for the digital European agenda, Neelie Kroes, Former UK Foreign Secretary, Lord William Hague and Former Foreign Minister of Spain Javier Solana were joined by leading figures from the European world of business and Multi Olympic Champions Dame Kelly Holmes and Carl Lewis.

We worked with TCS’s European leadership team and MCI Brussels to create an immersive video experience introducing the event and the speakers.

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Singapore Airlines

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Together with creative agency Hammerfest we created a small series of illustrated explanatory films for Singapore airlines. The films, posted on Singapore Airlines’ social media channels, focuses on the airline’s commitment to its customers. Each film touches upon a real-life case study where Singapore airlines famous service saved the day. From a bipolar man who lost his passport, a honeymoon that almost went sour to luggage lost at security, all problems solved. The lengths that Singapore Airlines goes to for its clients is exceptional.

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Kyoorius Creative awards 2017

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Here we go again. The 2017 edition of the Kyoorius Creative Awards 2017, held at DOME@NSCI, in Mumbai. A total of 5 black elephants and 96 blue elephants were awarded across Advertising, Digital and Media categories.
A crazy night full of 270 degree high res LED, 1+ hr of content, our very own DJ Clockwise on stage and with 1300+ audience the biggest one yet.
For those who were not there or want to relive the night you can check out the full show here

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Liberty Global Tech Summit 2017

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Addikt worked with Luidkeels Events and created all the on stage content, bringing the Liberty Global Identity to life.
Liberty Global is the world’s largest international TV and broadband company with operations in more than 30 countries across Europe, Latin America and the Caribbean.
The annual Liberty Global Technology Summit held in Ziggo Dome Amsterdam is Liberty Global’s largest international event.
The goal of the event is to inspire and entertain their employees, leading partners and top clients and create a cross-over through innovation and technology.
The event was divided in a day and evening program, hosting 1800 guest during the day and 1200 in the evening.

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Embassy of Dutch Creativity 3rd edition 2017

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The third edition of the Dutch creative trade mission, took place during the Cannes Lions Festival. The mission is to inspire the global creative community with the Dutch spirit of innovation and entrepreneurship and Amsterdam’s creative DNA: open-minded, multicultural and interdisciplinary. During several days people connected with each other, attended events and got inspired by speakers in a relaxed setting. Addikt has been an ambassador of the Embassy from the very beginning, so of course we were present.

For Adforum our Director Koen van Ovoorde shared his thoughts on the current state of design. He discusses Addikt’s work for the Dutch Creative Embassy, and how the Dutch style of design is received across the world.

Where: Plage Long Beach, Boulevard de la Croisette
When: 19-22 june 2017

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Rabobank Commissioners’ Conference

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Rabobank Group is an international financial services provider operating based on cooperative principles. In terms of Tier 1 capital, the organisation is among the world’s 25 largest financial institutions.

The Commissioners’ Conference offers its members the opportunity to be informed of developments within and outside Rabobank, inspiring each other and thereby increasing Rabobank’s contribution to the development of customers, members and society. During the conference, participants discuss on concrete propositions from the social agenda and the completion of some cooperative themes. All this to sharpen the common perspective.

For the annual meeting, we created a toolkit and a set of moving content to introduce the speakers and help get the various presentation points across. This helped ensure that the voice of the members was heard clearly within the cooperative.

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ING Bank Brand Event

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In collaboration with Amsterdam based event agency Brandbase we developed the content for an internal ING Bank HR event.

The goal of the was to enthuse the Belgian and Dutch employees to think forward and unite as ING aims to improve the customer experience by moving to an integrated banking platform in the Netherlands and Belgium. The combination will leverage scale advantages of their 11 million customer base, having one value proposition, one strategy, one set of systems, one culture and one organization.

The ING Group is a Dutch multinational banking and financial services corporation headquartered in Amsterdam. Its primary businesses are retail banking, direct banking, commercial banking, investment banking, asset management, and insurance services.

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COOL JAPAN Exhibition

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Pokémon, Hello Kitty, robots and samurai: are all world famous icons of Japanese visual culture. Japan is known for being very traditional but super progressive at the same time, for its strong visuals and having a huge fan culture.
Museum Volkenkunde presents COOL JAPAN a full scale exhibition on the global fascination for Japan. It shows nowadays Japanese pop culture in historic context.
We helped the Museum Volkenkunde to create the 8K Anime experience showing clips of some of our favourite Anime like Hideaki Anno’s trippy mecha-series Evangelion and Mamoru Hosada’s films Boy and the Beast and Summer Wars.
Museum Volkenkunde Leiden.

April 14th till October 29th

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TAMO logo sign off

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Together with Codesign.in we created a motion and sonic logo sign-off for newly launched TATA Motors sub-brand TAMO.
Tamo is part of the new TATA Motors Passenger Vehicle strategy.

TAMO will act as an incubating centre of innovation towards new technologies, business models and partnerships in order to define future mobility solutions. It will operate as an agile, ring-fenced vertical, in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. It will act as an open platform to network with global start-ups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services.

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RINGO ROCKET STAR

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Our long-time friend, neighbour and world famous director Rene Nuijens has created another short master piece in his Gagarin Series, called ‘RINGO ROCKET STAR AND HIS SONG FOR YURI GAGARIN’.
The film is dry comical short 10 minutes film. It’s shot at a gypsy favela in Serbia. Addikt created the end titles together with the Amsterdam based artists Mattia Rubino and Celia Rosa. The film has a very catchy ear-worm song to it which will be available on iTunes and Spotify.

It will be available for online/public viewing early 2018

The film is applauded on many film festivals around the whole globe.

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Zee TV brand teaser

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With more than 1 billion viewers, covering 172 countries, and an impressive bouquet of 35 domestic and 40 international channels ZEE can rightfully claim it’s position as a pioneer and a global brand.
Inspired by the companies’ signoff “The world is my family” we created an abstract graphic language that mirrors connections and family ties, encapsulating the entire globe.
The brand teaser was initially created to be shown at events that ZEE hosts and sponsors and show unity in the diversity of the ZEE network. Showcasing how ZEE moves toward one strong global brand that is united as a family.

Vasudhaiva Kutumbakam – The World is my Family

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Liberty Global Tech Summit 2016

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Liberty Global is the world’s largest international TV and broadband company with operations in more than 30 countries across Europe, Latin America and the Caribbean.
The annual Liberty Global Technology Summit held in Ziggo Dome Amsterdam is Liberty Global’s largest international event.
The goal of the event is to inspire and entertain their employees, leading partners and top clients and create a cross-over through innovation and technology.
The event was divided in a day and evening program, hosting 1800 guest during the day and 1200 in the evening.
Addikt worked with Luidkeels Events and created all the on stage content, bringing the Liberty Global Identity to life.

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TCS Summit Europe 2016 Berlin

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TCS Annual Summit at Berlin’s landmark Adlon Hotel attracted more than 320 senior executives from Europe’s leading businesses, representing half of the Financial Times top 100 companies. The programme saw world leaders from business, politics and sports discuss how organisations can align their cultures, strategies and mindsets to stay relevant in the ever-evolving digital economy. Senior politicians including former UK Deputy Prime Minister, Nick Clegg MP, and Joschka Fischer, Germany’s Foreign Affairs and Vice Chancellor from 1998 to 2005, were joined by leading figures from the European world of business and Formula One champions Mika Häkkinen and David Coulthard.
The latter shared their experiences of learning from losing rather than winning grands prix, reinforcing the need to embrace failure in sport as in business. Another key learning for delegates was that the traditional dichotomy of business-to-business and business-to-consumer no longer exists, which means that we now need to think about people-to-people business models. Similarly, the worlds of brand and risk management are increasingly merging in an environment where organisations have to be transparent like never before. Networking activities included guided tours of Berlin and a visit to the world-renowned Friedrichstadt Palast theatre, visits to Berlin’s many museums.

We worked with TCS to create an impressive video experience introducing the event and the eminent speakers.

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Apollo Tyres Technovision Launch Event

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India’s leading tyre company, Apollo Tyres unveiled its strategy to move from leadership to dominance in the fast growing truck-bus radial (TBR) segment. During the launch event in Delhi’s Aerocity it introduced a new range of technologically superior truck-bus radial tyres. The new products Apollo EnduRace RD HD, Apollo EnduMile LHD, and Apollo EnduComfort CA were unveiled in the presence of the company’s countrywide large Fleet Operators, and Business Partners. The guests of honour were The Great Khali, power lifter and wrestler, and Milind Soman, winner of Ironman title and fitness enthusiast.

In collaboration with Gravity Events Delhi Addikt created an immersive video mapping experience with custom composed complementary tunes. The stage design was dynamic and layered to show depth. The motion graphics used the stage and LED set-up to highlight product features on separate screens, but also created graphics that merged the screens to depict on larger image. The on screen graphics were supported by various dance acts that included the use of tyres.

About Apollo Tyres
Apollo Tyres was founded in 1972 in Kerala India and has since grown to become the world’s 17th biggest tyre manufacturer, with annual consolidated revenues of US $2.09 billion in March 2017. The company has 2 manufacturing units in Europe (The Netherlands and Hungary) on top of the four manufacturing units in India. It has a network of close to 5000 dealerships in the Indian market out of which 2500 are exclusive Apollo Tyres outlets. Football fans might recognize Apollo Tyres as official partner of Manchester United.

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Kyoorius Creative Awards 2016

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The Kyoorius Creative Awards Night 2016 was as amazing as it was intense.
Awarding the best Indian creative work done in the last year, 71 Elephants were handed out, including the two Blacks.
Addikt created the entire event experience and all contnet, plus we directed the full show.
Seeing all the happy faces at the end of the night, dancing the elephants away is a joy to watch.

Check out all the winners here.

What did storyboards had to say about it, watch the full show here.

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BMW Monterey

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For the press launch of the MBW X4 MPA & BMW M2 we worked with DVP and The Very Creative Firm to create the video content for this event. During the launch there was the opportunity for scenic drives and driving components at the internationally renowned Mazda Raceway Laguna Seca, situated on California’s beautiful central coast.